JOÃO PEDRO
Family, Creativity, Ambition
GLOBAL REACH
“It’s all for my family.”
- Sky SportsKEY ACHIEVEMENTS
FIFA Club World Cup:
2025
A constant beyond football
Music is a genuine part of João’s life away from football. It is how he switches off, connects with friends and family, and expresses a creative side that sits naturally alongside his career in the game.
His Brazilian identity runs through that perspective, bringing together football, music and culture in a way that feels personal rather than constructed.
Family, Brazil and perspective
Family remains at the centre of João’s life and the way he thinks about success. His connection to Brazil, the people around him and the journey that brought him to this point continue to shape who he is.
As his career develops, João wants to use his platform in ways that matter beyond football, particularly for young people who recognise parts of themselves in where he came from.
The opportunity:
Partnerships with a point of view
João brings together elite football, Brazilian culture and a natural creative instinct. The most compelling partnerships are those that understand those elements and feel true to who he is.
From Beats to Panini and future opportunities across music, fashion and culture, we look for ideas that feel unmistakably João and can develop with him over time.
