THE LATEST
from across the business of sport.

Cody attended Professor Brian Cox’s Emergence World Tour, experiencing an evening of science, discovery and new perspectives before meeting the renowned physicist backstage to present him with a Liverpool shirt.

João Pedro has been named the EA SPORTS Premier League Player of the Month for August, following an outstanding start to the 2026/27 season with Chelsea.

Cody Gakpo has been appointed Brand Ambassador for Bentley Motors across the UK and Europe, marking the next chapter in a relationship built around shared values, craftsmanship and performance.The partnership reflects a long term approach to athlete brand building, shaped around genuine affinity rather than conventional endorsement.

Cody Gakpo recently returned to his hometown in Togo, continuing to strengthen his connection to his heritage while using his platform to give back to the communities that have shaped his family’s journey. The visit reflected a wider commitment to purpose-driven impact beyond football, centred on presence, participation and long-term contribution.

A week defined by the evolving role of athletes as media brands, the accelerating influence of AI in content creation, and the continued growth of women’s sport as a long-term commercial opportunity.

Watson discusses resilience, recovery from injury, her Wimbledon memories, and her focus on enjoying competition while continuing to perform at the top level of professional tennis.

Lovemore Sports has appointed Wilson Lee Shu Fan as Strategic Advisor, strengthening its global strategic capabilities across sport, business and brand partnerships as the agency continues its international expansion.