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Cody Gakpo x Bentley: UK & EUROPE BRAND AMBASSADOR
Lovemore Sports brought Cody Gakpo and Bentley together for a multi year partnership spanning the UK and Europe.
The relationship extends across brand, content and experiences, grounded in a shared appreciation for performance, craftsmanship and considered design.
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João Pedro x Beats: CUSTOM HEADPHONE COLLABORATION
Lovemore Sports brought João Pedro and Beats together to create a custom headphone inspired by his Brazilian heritage and personal style.
Created specifically for João, the collaboration brought together football, music and design.
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Cody Gakpo x LGMy Journey
Lovemore Sports brought Cody Gakpo and LG together for My Journey, a social first campaign created in the build up to UEFA EURO 2024 to launch the LG OLED evo.
The campaign drew parallels between the evolution of LG’s technology and Cody’s own journey, exploring the experiences that shaped the player he is today.
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João Pedro x PaniniSigned collectible series
João Pedro partnered with Panini on a limited collection of officially signed cards, creating a direct connection between João and collectors.
Nico O'rielly x TikTok: WORLD CUP CAMPAIGN
Lovemore Sports managed and delivered Nico O’Reilly’s World Cup partnership with TikTok from strategy through to execution.
Created from Nico’s point of view, the campaign offered a rare perspective on the tournament, his routines and life around the competition, bringing TikTok’s audience closer to the experience.
Toni Duggan x It's Her GameSPONSORED BY EA SPORTS
Lovemore Sports secured former England international Toni Duggan for It’s Her Game, an EA SPORTS FC backed campaign created to support greater access and participation for girls in football.
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