1. Introduction
1.1 This Cookie Policy explains how Lovemore Sports Ltd (“Lovemore Sports”, “we”, “us” or “our”) uses cookies and similar technologies on the website published at lovemoresports.com (the “Website”). It should be read together with our Privacy Policy, which describes more broadly how we process personal data.
1.2 Lovemore Sports Ltd is a company registered in England and Wales with its registered office at 50 Grosvenor Hill Mayfair London W1K 3PZ (Company No.: 12872042). This Policy sets out what cookies are, the categories of cookies we use, the legal framework that governs their use, and how you can manage your preferences.
2. What Cookies and Related Technologies Are
2.1 A cookie is a small text file that is placed on your device when you visit a website. Cookies enable a website to recognise your device, remember information about your visit, and improve your browsing experience. Cookies may be “session” cookies, which are deleted when you close your browser, or “persistent” cookies, which remain on your device for a defined period or until you delete them.
2.2 In addition to cookies, websites may use related technologies that perform similar functions. These include pixels (also known as web beacons or tags), which are small pieces of code used to measure activity and interactions, and local storage, which allows information to be stored within your browser. References to “cookies” in this Policy should be read as including these related technologies where the context permits.
2.3 Cookies may be described as “first-party” cookies, which are set by the website you are visiting, or “third-party” cookies, which are set by a different domain, such as an analytics or advertising provider. Both types are addressed in this Policy. The information collected by cookies may, in some cases, constitute personal data, in which case it is also subject to the protections described in our Privacy Policy.
3. Legal Framework
3.1 Our use of cookies is governed by the Privacy and Electronic Communications Regulations 2003 (PECR) and, where cookies involve the processing of personal data, by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
3.2 Under PECR, cookies that are strictly necessary for the operation of the Website may be set without consent. All other cookies — including analytics, functionality and targeting cookies — may only be placed on your device with your prior consent. Where consent is required, we will obtain it before setting the relevant cookies, and you may withdraw your consent at any time as described in clause 6.
3.3 For consent to be valid, it must be freely given, specific, informed and unambiguous, and signified by a clear affirmative action. Continuing to browse the Website, or the absence of any action, does not constitute valid consent to non-essential cookies. We do not rely on pre-ticked boxes or implied consent for cookies that require consent under PECR.
4. Categories of Cookies We Use
4.1 The table below describes the categories of cookies we use, together with examples and their purpose. The specific cookie names, providers and durations set out below are indicative of a common technology configuration and must be confirmed by a technical cookie audit before publication, as explained in clause 5.
| Category | Examples | Purpose | Consent |
| Strictly Necessary | WordPress session and security cookies (e.g. wordpress_*, wp-settings-*) | Enable core functionality such as page navigation, secure areas and load balancing. The Website will not function properly without these cookies. | Not required |
| Performance / Analytics | Google Analytics (_ga, _gid, _gat) [durations to be confirmed] | Collect aggregated, statistical information about how visitors use the Website, such as pages visited and time spent, so that we can measure and improve performance. | Required |
| Functionality | Preference cookies [providers to be confirmed] | Remember choices you make, such as language or region, to provide enhanced and personalised features. | Required |
| Targeting / Marketing | Advertising and social media cookies [to be confirmed — flag if used] | Deliver advertising relevant to you and measure the effectiveness of campaigns. These cookies are used only if and to the extent the firm operates such activities. | Required |
5. Technology Stack and the Need for a Cookie Audit
5.1 The Website is built on the WordPress platform. WordPress and its plugins may set session and security cookies that are necessary for the Website to operate, and may set additional cookies depending on the plugins and integrations in use. We use Google Analytics to understand how visitors interact with the Website; Google Analytics typically sets cookies such as _ga, _gid and _gat, the precise names, purposes and retention periods of which depend on the specific configuration in use.
5.2 The specific cookie names, providers, categories and durations described in this Policy are indicative and must be confirmed by a technical cookie audit before this Policy is published. A cookie audit should scan the live Website, identify every cookie and similar technology actually set, classify each correctly, confirm whether consent is required, and verify that the consent mechanism operates as intended. This Policy should then be updated to reflect the audit findings.
5.3 Because cookie behaviour depends on the plugins, themes, integrations and third-party services actually deployed on the Website at any given time, this Policy should be treated as a working draft in respect of the specific cookies listed. It should not be published until the audit described in clause 5.2 has been completed and this Policy has been reconciled with the audit findings, including any cookies set by embedded content, payment or form providers, or social media integrations.
6. How We Obtain and Manage Consent
6.1 Where consent is required, we obtain it through a cookie consent banner and preference centre presented when you first visit the Website. The banner allows you to accept or reject non-essential cookies and to set granular preferences by category. Non-essential cookies are not set until you have provided your consent.
6.2 You may change or withdraw your consent at any time by reopening the preference centre, typically accessible from a link in the Website footer, and updating your choices. Withdrawing consent will not affect the lawfulness of any processing carried out before withdrawal. [Placeholder: confirm the consent management platform (CMP) provider and the exact location of the preference controls.]
7. Managing Cookies Through Your Browser
7.1 In addition to our preference centre, most web browsers allow you to control cookies through their settings. You can usually set your browser to block or delete cookies, or to notify you when a cookie is being set. Please note that if you block strictly necessary cookies, parts of the Website may not function correctly.
7.2 Guidance on managing cookies is available from the major browser providers, including Google Chrome, Mozilla Firefox, Microsoft Edge, Apple Safari and other browsers, within their respective help resources.
7.3 To opt out of Google Analytics across websites, you may install the Google Analytics Opt-out Browser Add-on, available from Google’s website. Opting out will prevent Google Analytics from collecting information about your visits. You may also review Google’s own privacy and cookie information to understand how Google uses data collected through its analytics services.
7.4 Deleting or blocking cookies may affect your experience of the Website. For example, if you delete the cookies that record your consent preferences, the consent banner will appear again on your next visit, and you may need to reset your preferences. If you use more than one device or browser, you will need to manage your cookie settings separately on each.
8. Third-Party Cookies and Do-Not-Track
8.1 Some cookies may be set by third parties that provide services on our behalf, such as analytics providers. These third parties process information in accordance with their own privacy and cookie policies, over which we have limited control. We encourage you to review the policies of any relevant third-party providers.
8.2 “Do Not Track” is a browser setting that requests that a web application disable its tracking of an individual user. There is currently no consistent industry or legal standard for recognising or responding to Do-Not-Track signals. Our Website does not currently respond to Do-Not-Track signals; you can, however, manage cookies as described in clauses 6 and 7.
8.3 Where third-party cookies involve the transfer of information outside the United Kingdom, such transfers are the responsibility of the relevant third party and are governed by that party’s own arrangements for international data transfers. We will, as part of the audit and review process described in clause 5, consider the international transfer implications of the third-party services in use and reflect any material findings in our Privacy Policy.
9. Changes to This Policy and Contact
9.1 We may update this Cookie Policy from time to time to reflect changes in the cookies we use, in technology, or in applicable law. The current version is the version published on the Website, identified by the “Last Updated” date shown on the title page.
9.2 For more information about how we process personal data more generally, please see our Privacy Policy. If you have any questions about this Cookie Policy, or about how we use cookies and similar technologies, please contact us using the details below. We will be pleased to explain our practices and to help you exercise the choices available to you.
Lovemore Sports Ltd
50 Grosvenor Hill Mayfair London W1K 3PZ
Company No. 12872042
Email: info@lovemoresports.com
Website: www.lovemoresports.com
Legal Review Notice
This document is a draft prepared for review by qualified legal counsel prior to publication. It does not itself constitute legal advice and should not be relied upon as such. In addition, the cookies, providers and durations described are indicative only and must be confirmed by a technical cookie audit of the live Website. Lovemore Sports Ltd recommends that this Cookie Policy be reviewed by a solicitor with expertise in UK data protection and electronic communications law, and reconciled with the audit findings, before it is published or relied upon.
Lovemore Sports Ltd
50 Grosvenor Hill
London W1K 3PZ
United Kingdom
Company No. 12872042
Email: info@lovemoresports.com
Website: www.lovemoresports.com
© 2026 Lovemore Sports Ltd. All rights reserved.